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Eligibility

Applicants with the following degrees and studies are eligible

1. Bachelor’s degree
   • A 3- or 4-year, or equivalent, bachelor’s degree at an accredited university or an accredited university of applied sciences/polytechnic level is required. Also, the degree must give the right to apply for university-level master's studies in the country concerned.
   • The grade point average (GPA) of the degree used as the basis for the application must be at least 3.5/5 (on a 5-point scale).
2. Academic business studies
   • Either a minimum of 60 ECTS* in academic business studies, or a bachelor’s or a master’s (or equivalent) degree in business studies is required. (* 1 ECTS = a workload of 27 hours (lectures, assignments etc.))
   • Language, communication and research method studies, internships, work experience, and final thesis/exam/project are not included in the above-mentioned studies. However, one course in economics, one course in logistics, one course in mathematics, and one course in business law may be included in the above-mentioned studies.
   • If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all these academic business studies can be considered when defining the applicant’s eligibility.
3. Quantitative research method studies
   • In addition, a minimum of 5 ECTS or two courses (minimum total of 5 ECTS) of econometrics or other quantitative research methods studies is required.
   • If the name of your methodological course is not directly 'Econometrics', ‘Statistics’, or 'Quantitative Research Methods,' you may attach a course description to ensure the relevant course is counted toward the required quantitative studies. If no course description is provided, the course suitability will be evaluated based on the course name provided in the transcript.

Please note that all these three (3) requirements must be met for the applicant to be eligible to apply.

You must apply to our programme with your Bachelor’s (or equivalent) degree, which will be used as the basis for the application. You must also submit all other higher educational documents that prove your eligibility to the programme, i.e., if your academic business studies are not included in your bachelor’s degree.

Applicants selected to pursue the master’s degree may be required to take supplementary studies; this is defined on an individual basis and will be included in the study plan for the student.

In addition, applicants who have completed a higher university degree leading to a higher university degree that does not include a lower university degree (e.g., a Finnish master's degree completed before the two-tier degree system) may be selected to complete a master’s degree.

Applicants who have not yet graduated or hold a provisional degree

If you have not completed your bachelor’s degree by the application deadline, you are still eligible to apply. In this case, you may be admitted to the master’s degree programme on the condition that you graduate and send an officially attested copy of the degree certificate to the University no later than 31 July 2025 15.00 (Helsinki time, GMT+3). If you do not submit the degree certificate to the University in time, this conditional admission will expire.

Applicants holding a provisional degree certificate may also apply for the programme. That is, the degree must be verifiably completed and the required documents of the completion of this degree must be submitted.

Applicants who are not eligible

Applicants with a Finnish higher university degree in business administration [Master of Science (in the field of Economics and Business Administration)] or equivalent are not eligible. This applies also to those applicants who will graduate [Master of Science (in the field of Economics and Business Administration)] before the right to study begins. 

Proficiency in English

Applicants must either 1) meet the language proficiency criteria (see below), or 2) reach the minimum required language test results to be considered eligible to the 91����. No exceptions will be made and no waivers regarding the language proficiency requirements are given. 

1) Applicants who hold one of the following do not have to take an English language test:

• A language test is not required if the applicant has completed their secondary education in English language in EU/EEA -countries, the United States, Canada, the United Kingdom, Australia, New Zealand or in Switzerland.
• English as an A language with minimum grade Magna Cum Laude Approbator as a part of Finnish Matriculation Examination. 
• A language test is not required if the applicant has completed a Bachelor’s, Master’s or higher degree in English language in EU/EEA -countries, or in one of the following countries: 
  • Australia, Antigua and Barbuda, Bahamas, Barbados, Belize, Botswana, Cameroon, Canada, Dominica, Eritrea, Eswatini, Ethiopia, Gambia, Ghana, Grenada, Guyana, Hong Kong, India, Jamaica, Kenya, Lesotho, Liberia, Malawi, Namibia, New Zealand, Nigeria, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and Grenadines, Sierra Leone, Singapore, South-Africa, Switzerland, Tanzania, Trinidad and Tobago, Uganda, the United Kingdom, the United States, Zambia, Zimbabwe. 

The degree/programme must be taught and assessed entirely in English. If you verify your language skills with your education degree, the language of instruction and the location information of the teaching campus must be clearly indicated on the educational documents.  If you are applying with one degree and indicating your language skills with another, you are required to submit educational documents for both degrees.

Online studies or studies completed on offshore campuses outside the accepted countries/area cannot be used to indicate language skills, even if the degree-awarding institution is in one of the accepted countries. 

2) All other applicants must take one of the following language tests:

• TOEFL iBT, overall score 92, min. 22 in writing  
• IELTS (academic) overall score 6.5, min. 6.0 in writing 
• PTE (academic), overall score 62, min 54 in writing 
• C1 Advanced overall score C or 180, with min. 162 in writing  
• C2 Proficiency overall score level C1 or 180, with min. 162 in writing 
• National Certificate of Language Proficiency YKI-test: level 5 in all different subtests (reading comprehension, writing and speaking). It is possible to combine different examinations.  

No other degrees or statements of language proficiency will be accepted. 

TOEFL, IELTS and PTE certificates are valid for two years from the day they are issued, i.e. the language test must be in effect during the application period.

The language test results must be verifiable from the online verification service of the organiser.  

Learn more about the language requirements here.

Applications that satisfy the eligibility criteria will be put through a subsequent evaluation process to determine, which applicants are selected for admission to the programme. The following selection process is made up of two (2) phases; in phase one (1) applicants are ranked according to their GPA and in phase two (2) the best scoring applicants will be ranked according to the points received for their previous studies and motivation video. Further information on scoring detailed below.

The top scoring applicants will be admitted, and the rest of the applications will be rejected. Applicants must receive points from both their previous studies and motivation video to be accepted. Admission points will not be calculated for applicants who do not receive points from both previous studies and motivation video. The programme may accept more applicants to fill the available study places in the programme. There will be no waiting list. 

To be considered for admission, the applicant must receive a minimum of 10 selection points. The applicant may obtain a maximum of 20 selection points. 

Phase 1: Eligible applicants will be ranked based on their GPA

In phase 1, eligible applicants are ranked based on the GPA they received in their bachelor’s degree.

The GPA must either be given in the degree certificate, transcript of records, or a separate, certified calculation, otherwise the application will not be considered.  If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly for the programme during the evaluation process.

Phase  2: Suitability of the earlier studies for the master's programme

In the final phase (phase 2), the top ranked applicants based on their GPA, will have their relevant studies and motivational video scored, based on the description below.

First, the motivation video can receive a maximum of 5 selection points. A 0 or 1 point is awarded for each question answered (maximum 3 points). A maximum of 2 points are awarded for communication skills. The video duration is maximum 2 minutes, only the first 2 minutes of the video will be scored.

Finally, applicants are awarded selection points based on the amount of relevant previous studies (in ECTS) in the field of Marketing and Quantitative Research Methods. These studies are scored as follows: 1 ECTS = 0,5 points (a maximum of 15 points). Internships, work experience, and final thesis/exam/project (or equivalent) are not included in the above-mentioned studies.

If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all of these can be considered when calculating the suitable studies, provided that the attachments proving these studies meet the University’s document requirements.